Trends Learning Journeys
We grasp better #Consumer Trends if we also manage to directly experience the innovative concepts that drive these trends. This is why we organise Trends Learning Journeys for our clients. See it as an immersion into the futuristic side of our present!
The journey has a mixed approach, we share trends lecture, overview of exponential changes, and we do hands-on work on understanding trends and their level of impact. But the cherry on top of such a journey is the exposure to ‘trends-in-action’, i.e. field visits to relevant innovations and concepts from companies that have tapped on a trend and covert it into a business opportunity, plus connection and engagement with the founders / representatives behind these concepts.
During these journeys we interactively approach questions such as: How can we better understand the consumer of tomorrow++?, How do we want them to feel during an experience with our products / services?, How can we be trends setters? How can we cater for the upcoming expectations of our clients?.
These journeys could take place in Bucharest, Amsterdam, Berlin, Prague, Stockholm, etc. Concepts and locations are chosen depending on clients’ needs, industry, disruption appetite, budget, etc… We aim to inspire our clients and show them concepts that are shaping the future of their industry or are disrupting other industries. Think of the story behind:
- a department store with themed pop-ups in constant renewal, just like a lifestyle magazine
- or a maker space, co-working office, events space, all in one in a redesigned old factory
- or a restaurant serving unique dished made out of food surplus
- or a robot operated wine bar
- or a hub for blockchain enthusiasts where access is done only based on cryptocurrency
and ask herself: This is happening! If my clients will be visiting these concepts or hear of them, what might they want from the experience with my own products / services? What’s next and how can we get there first? What is my #futureStation?;)
Just like William Gibson said: ‘The future is already here — it’s just not very evenly distributed‘. Thus, if you want to upskill your team, gain new insights and shape your future strategy and your innovation portfolio, Trends Learning Journeys could be the option. If you are interested in more details, just contact us.
